About Us

Casting Coin is a booking platform for the fashion industry.

Our team hails from the highest echelons of fashion, tech, media, and finance. We understand first hand the pain-points of this industry and we are the perfect team to solve the complex problems fashion talent face when trying to build a career in the fashion industry.


Founder + CEO Michelle Mccormack

Michelle has almost 20 years experience in the fashion and tech industries. Vogue, Rebecca Minkoff, and Rag & Bone are just a few of the brands she has worked with over the years. Michelle is a fashion photographer that also happens to have a knack for building online communities. In 2012, she built a passionate community of over 150,000 millennials that lists Uber, Red Bull, and other global brands as sponsors. And in 2014 she built an active community of over 60k pattern designers that was featured in WWD (Women’s Wear Daily).


Global Head of Brand Partnerships Bonnie Pressman

Bonnie Pressman has shaped and bent the global fashion industry as a fashion model, pioneering executive, and operational force. She has held top executive positions at brands including Barneys, Theory, and Ralph Lauren. Her successes and contributions are numerous and ongoing. She brings her renown eye, wisdom, experience and platinum reputation to Casting Coin as we are poised for take-off.


Marketing Manager Sherya Chowdhury

Shreya cut her teeth at Atelier Doré working as Brand Strategist for world-famous Fashion Blogger Garance Doré. She assisted partnerships with global fashion brands such as Vince and Net-A-Porter. Her intimate understanding of the fashion ecosystem and hierarchy brings tremendous value to the Casting Coin mission. Shreya holds a B.A. in Economics from Union College.


Technology (Advisor) Jim Flynn

Jim Flynn is a serial entrepreneur. He is the president of Overlook.TV, which developed a proprietary subscription video-on-demand (SVOD) platform for “smart” TVs. Jim has bootstrapped and sold several software start-ups, worked as an executive in a large corporation, and has experience running a public company.

Brand (Advisor) Robin Domeniconi

Robin is an award-winning marketer, strategist and brand builder. She was CMO for Bono’s AIDS charity (RED), created and launched Real Simple Magazine, ran US sales & marketing for Microsoft, was the Chief Brand Officer for ELLE and the CMO for Rue La La.


Economist (Advisor) Max Wolff

Max Wolff is an economist and strategist who appears regularly on CNBC, CNN, Reuters, CBS, CGTN, Globo, PBS, NPR, The FT, NY Times, TechCrunch, BBC and other outlets. He teaches at The Milano Graduate School in International Affairs and leads research efforts in the alternative asset space and is a graduate of Yale University.

Data Scientist Magnus Sigurdsson

Magnus Sigurdsson has a masters degree from MIT and has spent his career on the buy side of investment management. He utilizes data science in different applications, from deciding where to live to building out quantitative processes and investment strategies for a $10 billion institutional investor. He has lived and worked in Europe, Asia, and the U.S. and speaks 3 languages. Magnus brings a systematic approach to Casting Coin and is crucial in helping us better understand and use our data.

Tech Lead Andrew Violino

Andrew is a Software Engineer who has lead teams at massive companies like Microsoft, Hulu, and BuzzFeed. Andrew’s experience will ensure the Casting Coin team asks the right questions, sets the right goals, and strategically builds a platform and company poised to disrupt fashion industry.

Advisor Carolyn Reckow

Carolyn is the Global Director of Operations at ConsenSys. Carolyn also founded Fabriq, A scalable and interoperable reputation and community governance system that helps to mitigate the tragedy of the commons.