About Us

Casting Coin is a booking platform for the fashion industry that gets smarter with use.
(Our technology platform is launching in January 2019)

Influencers, models, photographers, hair/makeup artists, and stylists can book jobs without an agent. Brands can use Casting Coin like their own personal producer and plan their entire shoot in one place.

Our team hails from the highest echelons of fashion, tech, media, and finance. We understand first hand the pain-points of this industry and we are the perfect team to solve the complex problems fashion talent face when trying to build a career in the fashion industry.

Our vision is to empower great relationships so the world gets great content.


Questions or interest please email Michelle@CastingCoin.com


Michelle Mccormack | Founder + CEO

Michelle has the rare combination of fashion + technology expertise. She is an accomplished fashion photographer + successful digital marketer. Vogue, Rebecca Minkoff, and Rag & Bone are just a few of the brands she has worked with over the years. She built 2 successful online communities. One a lifestyle community that lists Uber + RedBull as sponsors and the other a fashion community that was featured in Women’s Wear Daily. She has the exact skills needed to disrupt the talent industry.


Bonnie Pressman | Global Head of Brand Partnerships

Bonnie Pressman has shaped and bent the global fashion industry as a fashion model, pioneering executive, and operational force. She has held top executive positions at brands including Barneys, Theory, and Ralph Lauren. Her successes and contributions are numerous and ongoing. She brings her renown eye, wisdom, experience and platinum reputation to Casting Coin as we are poised for take-off.


Tory William | Vice President of Brand Relationships

Tory Williams has spent a decade modeling for some of the most prestigious fashion brands in the world including Tommy Hilfiger, Banana Republic, Carolina Herrera, and Ralph Lauren. And she recently became the face of Nordstrom's Harper Rose collection. Tory's rare combination of style, deep fashion experience, and business savvy make her the perfect person to help Casting Coin disrupt the fashion industry. 

Jennifer Vitelli / COO

Jennifer is an award-winning MBA with nearly 3 decades running one of the largest recreation departments in the State of Massachusetts. She oversaw 300 employees, managed over $1MM budgets, secured millions of dollars in grants, among many other accomplishments too numerous to mention. Jennifer was a founding member of New England PANS PANDAS Association, a nonprofit organization that put an unknown pediatric autoimmune disease on the national table.


Robin Domeniconi | Brand (Advisor)

Robin is an award-winning marketer, strategist and brand builder. She was CMO for Bono’s AIDS charity (RED), created and launched Real Simple Magazine, ran US sales & marketing for Microsoft, was the Chief Brand Officer for ELLE and the CMO for Rue La La.


Max Wolff | Economist (Advisor)

Max Wolff is an economist and strategist who appears regularly on CNBC, CNN, Reuters, CBS, CGTN, Globo, PBS, NPR, The FT, NY Times, TechCrunch, BBC and other outlets. He teaches at The Milano Graduate School in International Affairs and leads research efforts in the alternative asset space and is a graduate of Yale University.

Elizabeth Ward | Supply Chain Expert

Liz has over a decade of experience working with companies to optimize their supply chains, grow top-line revenues, and foster strategic partnerships. Recently, she was Director of BD for Convoy, a company disrupting the $800B transportation industry. While there she established strategic partnerships with Fortune 50 companies.  Liz credits her success with the experience she gained leading marketing and BD functions for her family’s 90-year-old logistics company, Ward Transport & Logistics. Prior to this, Liz worked for Booz Allen where she consulted with domestic and foreign intelligence and law enforcement agencies to disrupt and dismantle illicit supply chains, most notably the global heroin trade. Her team’s work was referenced in President Obama’s 2011 Strategy to Combat Transnational Organized Crime. Today, Liz has her own consultancy and serves as an advisor to several startups.


Technology Team | Anonymous (until launch)

Our technology + design team has developed some of the most iconic digital applications and products for global brands on the market like JetBlue app and AmexTravel.com. They are cutting edge thinkers who are committed and passionate about building Casting Coin into a disruptive platform that gets smarter with use. Great design, algorithms, AI, and innovative thinking is what drives our team of highly experienced and talented engineers, product managers and designers.